Google Penguin first hit the web last April 2012, affecting millions of websites. The update targeted sites seen as “spamming” the search engines for better results.
Essentially a spam website is classed as a site that is keyword stuffing on-site and building non-relvant, non-quality back-links via paid (automated) services.
There’s tons of these types of services around and in the past the more links you had pointing back to your site the more SERP “weight” your site got…
The problem is; these links are not real. They carry no “weight”. Mostly they’ve been pieced together and slapped on a totally irrelevant domain/site with literally hundreds of thousands of other “irrelevant” links.
Usually these sites have *nothing* to do with your product or service.
Google Penguin V2 – What’s does it mean?
Matt Cutts (a long-time Google employee/guru) has spilled the beans that they will be hitting this type of link building even harder than they did previously. Basically he’s saying that all types of black-hat link building is pretty much over!
They will be giving credit to sites that use proper link building techniques and also be taking into account the site’s social footprint.
They’re looking for “quality” and engagement.
Their new algorithm will be examining all links as well as sites and the ones that have used/been using spam techniques to gain rankings will be penalized drastically.
Matt Cutts explains it best himself – I seriously advise you watch his video below:
It’s not final yet but don’t expect too much of a change. This has been on the cards for a while.
Personally I only ever use white-hat link building techniques and have had awesome results using them. It’s harder and more of a slog than using link networks, but if you want to be Google Penguin V2 friendly and rank your site (and keep it) in the SERPS then it has to be done.
If you’re sweating about having “BAD” links pointing back to your site there is a tool that can help you (supplied by the BIG “G” themselves). It’s called the Google Disavow Tool and is accessible via Webmaster tools:
Click here to access the Google Disavow Links Tool.
Personally I haven’t used it. I haven’t had the need to. However…
I have been informed that it can take some time for the links to be discounted and cleared so don’t expect it to happen overnight. Ideally, the sooner the better is the route to go.
Make sure you build your site/s using proper SEO techniques, and you won’t see your website get hit by the next Google Penguin update.
Good luck and I look forward to your comments below 😉